How Adding Titles to Link Cards Can Boost Your Clicks
Sometimes, it’s the little things that make the biggest difference. Here’s what the data and design experts say.
Why Titles Matter in Link Cards
If you’ve ever set up a “link in bio” page on social media, you know how important those little link cards are. They’re what your visitors see first and decide whether to click or scroll past. But here’s the thing: adding a clear title to those cards can make a huge difference.
Titles act like quick headlines. They give your visitors an instant idea of what they’ll get if they click. Without a title, people have to read the description carefully or guess the purpose — which can slow them down or make them lose interest.
What The Data Shows
There aren’t tons of studies specifically about link cards, but the data we do have is pretty clear. For example, Beacons.bio shared that adding titles to their link cards boosted click-through rates by about 12–15%. Facebook’s advertising platform also reports a 14% jump in engagement when ads include clear headlines.
| Source | CTR Increase | Context |
|---|---|---|
| Beacons.bio | 12–15% | Adding titles to link cards |
| Facebook Ads | 14% | Using clear headlines in ads |
So, while this might seem like a small detail, it’s backed up by real numbers that show titles get people to click more.
Design Tips from UX Experts
UX designers agree: titles help users make sense of what they’re seeing quickly and easily. Here’s what some well-known UX resources say:
- Clarity: Titles give users a snapshot so they can decide if they want to click.
- Visual Hierarchy: Titles create a natural flow from image to headline to description, guiding the eye.
- Engagement: A catchy or clear title can spark curiosity and encourage clicks.
Let’s Compare: With vs. Without Title
To see the difference for yourself, check out these two cards below. One has a title, image, and description; the other just has an image and description.
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The card with a title gives you an instant clue about what it’s all about, making it easier and quicker to understand. The card without the title asks a bit more from the reader — they have to process the description more carefully, which might make them skip it altogether.
Wrapping Up
If you want more clicks on your link cards, adding a clear, simple title is an easy win. It helps people understand what you’re offering at a glance, which makes them more likely to engage. Whether you’re building a bio link page or any kind of link card, don’t overlook this simple design tweak — it really can make a difference.